Sub-theme 36: Creativity in Doubtful Times: Exploring Challenges and Threats to Creativity
Call for Papers
Scholars of managerial disciplines increasingly have studied creativity and its role in contributing to a company's
competitive advantage. Success stories suggest that creativity plays a crucial role in the ability to find business opportunities
and increase economic success, particularly in uncertain and unsettled times (e.g. Continuum, IDEO, Alessi, Apple, Ferrari,
as for creative successful companies; Nokia, Sony, Kodak, Hewlett-Packard, with regard to declining firms). This encourages
on-going research to discover how creativity can specifically shape and support companies in the current unsettled times.
That is, shaking organizational basics and their foundations (e.g. fast continuous changes, long-lasting instability, unpredictable
risks).
The academic debate among organizational scholars has revealed important evidence that can nurture prospective
research directions in the creativity domain. This work at the individual, group and organizational levels has provided a
variety of enduring and provocative approaches to understanding creativity within firms. However, current macro-economic trends
suggest new challenges to the creativity domain. First, they offer the opportunity to consolidate previous research evidence
and reflect on the state-of-the-art of the creativity literature. Secondly, they advocate new research directions, consistent
with new managerial and economic issues.
A variety of challenges and concerns arise from the new world landscape.
Contemporary critical concerns suggest novel topics, such as environmental sustainability, but also old ones, such as ethics
and financial constraints, that could be interpreted either as hampering creative development or as creativity launch pads.
Economic crisis, for example, impose a deep reflection about globalization, which implies cultural challenges and diversity
as inescapable facts (Tsui, 2007). Research is still scarce on how to use creativity to cope with these varied issues or how
these issues affect creative pursuits.
Certainly resolving the effect of contemporary challenges is complex,
since in a number of cases the effects may seem contradictory or call for opposing approaches. For example, resource scarcity
and the imperative of efficiency are two other issues that suggest relevant and unexplored research avenues for creativity
studies. They compel a 'bricoleur approach' (Bechky & Okhuysen, 2011) both for theory and practice – a mix of lateral
thinking, improvisation, and operative approach, that is strictly related to creative competences for individuals, teams and
organizations. In addition, the instability and uncertainty related to processes, roles, and relationships often lead to the
ability to create and continuously re-create solutions, identities, and practices, but can also choke people and infuse anxiety
and panic (Dewett, 2006). Therefore, these examples suggest new proposition and new learning paradigms.
The participants
of this sub-theme are urged to critically challenge the traditional "it either works or doesn't work" dualism and "one size
fits for all" doctrines to organizational creativity as well as to reflectively ask questions such as: what is organizational
creativity in the current uncertain horizon? How do new socio-economic trends impact creativity research? What should be the
role of creativity in these unsettled times?
Contributors of the sub-theme are encouraged to discuss alternative
perspectives about how creativity researchers can cope with the present unsettled times and how the unsettled times can challenge
the creativity domain. Rigorous conceptual and empirical research at all levels (including the individual and group) with
relevance to organizational settings is called for. Papers submitted to the sub-theme may include, but are not restricted
to, the following themes:
- What are the consequences for creativity in organizations during unsettled times?
- What is the role of creativity in these times?
- Does creativity really lead to economic positive results for the organizations?
- What are the consequences of globalization for organizational scholars of creativity?
- How do various aspects of unsettled times influence creativity among employees and organizations more broadly?
- What are the more effective organizational solutions 'to squeeze creativity' from organizations?
- How does creativity spark imagination in dynamic organizations?
- How is creativity influenced by stable versus unstable organizational processes, relationships and roles?
References
Bechky, Beth A. & Gerardo A. Okhuysen (2011): 'Expecting the unexpected? How SWAT officers and film crews handle surprises.' Academy of Management Journal, 54 (2), pp. 239–261.
Dewett, Ted (2006): 'Exploring the Role of Risk in Employee Creativity.' The Journal of Creative Behavior, 40 (1), pp. 27–45.
Tsui, Anne S. (2007): 'From homogenization to pluralism: international management research in the Academy and beyond.' Academy of Management Journal, 50 (6), pp. 1353–1364.