Sub-theme 03: (SWG) New Frontiers for the Creative Industries: Digitization, Mediation and Valuation

Mukti Khaire, Cornell Tech, New York, USA
Barbara Slavich, IESEG School of Management, Paris, France
Jesper Strandgaard Pedersen, Copenhagen Business School, Denmark
Session I: Thursday, July 06, 11:00 to 12:30, FG 1A5 (1st floor)
Intro: Understanding Creativity
Chair: Barbara Slavich
Judith Nyfeler
Making shows of creativity: storytelling and visualization in the fashion industry
Presenter(s)Discussant(s): Judith Nyfeler
Denise Falchetti, Gino Cattani and Simone Ferriani
Overcoming the Liability of Novelty: The Power of Framing
Presenter(s)Discussant(s): Denise Falchetti
Session II: Thursday, July 06, 14:00 to 15:30, FG 1A5 (1st floor)
Innovation in Creative Industries
Chair: Birgit Soppe
Mauro Romanelli
New technologies for sustaining value creation and innovation within museums
Presenter(s)Discussant(s): Mauro Romanelli
Stoyan V. Sgourev
When Compromise Fails: Marginality and Mobility in the Radicalization of Ideas
Presenter(s)Discussant(s): Stoyan Sgourev
Lucia Marchegiani, Luigi Nasta and Luca Pirolo
To be (techno-fan) or not to be? How self-perceptions dilemmas of traditional roles impact innovation in the cultural industries.
Presenter(s)Discussant(s): Lucia Marchegiani
Session III: Friday, July 07, 09:00 to 10:30, FG 1A5 (1st floor)
Chair: Mukti Khaire
Joris J. Ebbers, Carlijn Tolman, Francesca Vicentini and Paolo Boccardelli
From domestic to international film success: The mediating role of festival performance and the moderating role of arthouse-mainstream congruence between films and festivals
Presenter(s)Discussant(s): Joris Ebbers
Mariachiara Colucci, Marco Pedroni and Deniz Maden
Got to be real: Structuring the relationship between fashion brands and digital influencers
Presenter(s)Discussant(s): Mariachiara Collucci & Deniz Maden
Melinda A. Grewar
Considering the clicktic: informal reviewers as mediators
Presenter(s)Discussant(s): Melinda Grewar
Session IV: Friday, July 07, 11:00 to 12:30, FG 1A5 (1st floor)
Creation, Design and Aesthetics
Chair: Stoyan Sgourev
Raissa Pershina, Birthe Soppe and Taran Thune
What’s in the toolbox? How interdisciplinary teams organize for product design in creative hybrids
Presenter(s)Discussant(s): Raissa Pershina, Birthe Soppe & Taran Thune
Benjamin Schiemer, Elke Schüßler and Jörg Sydow
Virtual songwriting: Fostering creative processes through "challenge" and "collaboration"
Presenter(s)Discussant(s): Benjamin Schiemer
Rishikesh Sinha
Innovation in style, aesthetics and symbolism: An exploratory study in the fashion industry
Presenter(s)Discussant(s): Rishikesh Sinha
Session V: Friday, July 07, 14:00 to 15:30, FG 1A5 (1st floor)
Business Models in Creative Firms
Chair: Santi Furnari
Guy Parmentier and Romain Gandia
Managing risk in the digital business model in creative industries: the cases of Video games and Transmedia
Presenter(s)Discussant(s): Guy Parmentier
Jonathan Gander, Yossi Lichtenstein and Joanne Jin Zhang
Scale, scope and speed: Business model design decisions in digital fashion start-ups
Presenter(s)Discussant(s): Jonathan Gander
Jakoba Sraml Gonzalez and Magnus Gulbrandsen
Defensive innovation: The study of business model innovation in the newspaper industry in Norway
Presenter(s)Discussant(s): Jakoba S. Gonzalez and Magnus Gulbrandsen
Session VI: Saturday, July 08, 09:00 to 10:30, FG 1A5 (1st floor)
Entrepreneurship in Creative Industries
Chair: Adriano Solidoro
Joëlle Bissonnette and
Music entrepreneurs in a linguistic minority context: effectuation as adaptation to the paradoxes of digital technologies
Presenter(s)Discussant(s): Joëlle Bisonnette
Andrej Srakar and Marilena Vecco
Born to be different? The performance of nascent cultural firms in Europe
Presenter(s)Discussant(s): Andrej Srakar
Ana Alacovska
Genre affordances: The participatory and crowdsourcing potential of genres within production worlds
Presenter(s)Discussant(s): Ana Alacovska
Session VII: Saturday, July 08, 11:00 to 12:30, FG 1A5 (1st floor)
The Field of Production and the Digital Disruption
Chair: Ana Alacovska
Santi Furnari, Gianvito Lanzolla and Marianna Rolbina
Leveraging new technology-based categories to enter existing industries: the case of Netflix’s entry in the TV industry
Presenter(s)Discussant(s): Marianna Rolbina & Santi Furnari
Gianluigi Viscusi and Adriano Solidoro
Digital transformation in the film industry: The case of
Presenter(s)Discussant(s): Gianluigi Viscusi and Adriano Solidoro
Sara Lara Marquez Gallardo, Davide Ravasi and Santi Furnari
Fields in flux: Institutional struggles over a disruptive technology in the trade book publishing industry
Presenter(s)Discussant(s): Sara Lara Marquez Gallardo & Santi Furnari