Sub-theme 64: Valuation and Critique in the “Good Economy”
Call for Papers
In line with the theme of the 38th EGOS Colloquium theme on “The Beauty of Imperfection”, this sub-theme will investigate
contemporary attempts at perfecting economic practices by bringing together the pursuit of profit with the pursuit of other
forms of “goods”. We use the term “the good economy” to refer to a wide array of initiatives, discourses and models that aim
at entangling the production of economic and social value(s) (Asdal et al., forthcoming; Doganova, 2015; Nicholls, 2009),
and envisage markets as the relevant locus for addressing collective concerns and solving public problems (Frankel et al.,
2019; Gond & Brès, 2020; Neyland et al., 2019). Under the motto of “doing well while doing good”, a striking variety of
organizational and instrumental innovations has proliferated in the last decades: from corporate social responsibility to
social entrepreneurship, impact investing and purpose-driven organizations; from shared value to environmental accounting
and the triple bottom line; from clean-tech, environmental markets and conservation finance, to the bioeconomy and natural
capital. Has our economy become a “good economy”? How do such shifts to “doing good” eventually happen, or how are they sought
being realized? By which devices, valuation registers and competences do what is taken to be “goods” and “bads” change? And,
how to relate to, critically discuss, and analyse these issues?
This sub-theme will bring together several
lines of research, which are interested in the various facets and manifestations of the “good economy” but have remained scattered
because of divergences in their empirical focus and their theoretical background. We aim at drawing links between studies
focusing on the “social” and on the “environmental” turn of the economy. Moreover, we aim at creating a dialogue between studies
examining how the economy is opening up to social and environmental issues in a move towards “responsibilization” and the
“(re)socialization of markets”, and studies examining the “economization” (and, in a more critical vein, the “marketization”,
“financialization” or “neoliberalization”) of society and nature (Birch, 2019; Çalışkan & Callon, 2009; Cooper et al.,
2016; Shamir, 2008).
Finally, we want to bring in conversation two major approaches in the sociological and
organizational analysis of valuation. On the one hand, the perspective of valuation studies has proposed an analytical shift
from the problem of value to that of valuation as a social practice (Helgesson & Muniesa, 2013; Muniesa, 2011). It has
shed light, in particular, on the role valuation tools and devices in the enactment of values in the economy (Asdal, 2015;
Doganova & Muniesa, 2015; Reinertsen & Asdal, 2019). On the other hand, the economies of worth perspective has examined
valuation practices as practices of justification that appeal to manifold, and sometimes conflicting, “orders of worth” (Boltanski
& Thévenot, 2006; Stark, 2009). It has proved particularly fruitful for analysing the discourses produced by economic
organizations that engage with social or environmental issues such as sustainability (Demers & Gond, 2020; Patriotta et
al., 2011). More recently, both perspectives have explored the emergence of new modes of valuation in contemporary capitalism
(Boltanski & Esquerre, 2020; Lamont, 2012; Muniesa et al., 2017).
By crossing the empirical and theoretical
divides between these lines of research concerned with the making and the effects of the good economy, we aim at generating
new research questions. A crucial question, which resonates with the theme of the EGOS Colloquium 2022, relates to the possibility
of critique. What if there was a danger to perfecting valuations by blending economic value with other forms of value deemed
inherently good: the danger of disarming critique? What if “the beauty of imperfection” was to be found in its value-fragility,
and the ways in which it affords critique? Have organizations succumbed to the perfection imperative, like individual have
done to “wellbeing” (Cederström & Spicer, 2015; Davies, 2011)? Could attempts at perfecting the valuation tools, devices
and discourses of the good economy run counter the imperfections of controversy and public debate? We welcome empirical papers
grounded in various theoretical perspectives and addressing this and other challenging questions related the good economy
and its impact on organizations and the social and natural environments in which they are embedded.
References
- Asdal, K. (2015): “What is the issue? The transformative capacity of documents.” Distinktion: Journal of Social Theory, 16 (1), 74–90.
- Asdal, K., et al. (forthcoming): “‘The Good Economy’: A conceptual and empirical move for investigating the bioeconomy and how economies and versions of the good are entangled.” BioSocieties.
- Birch, K. (2019): Neoliberal Bio-Economies? The Co-construction of Markets and Natures. Cham: Palgrave Macmillan.
- Boltanski, L., & Esquerre, A. (2020): Enrichment: A Critique of Commodities. Cambridge: Polity Press.
- Boltanski, L., & Thévenot, L. (2006): On Justification: Economies of Worth. Princeton: Princeton University Press.
- Çalışkan, K., & Callon, M. (2009): “Economization, Part 1: Shifting attention from the economy towards processes of economization.” Economy and Society, 38 (3), 369–398.
- Cederström, C., & Spicer, A. (2015): The Wellness Syndrome. Cambridge: Polity Press.
- Cooper, C., Graham, C., & Himick, D. (2016): “Social impact bonds: The securitization of the homeless.” Accounting, Organizations and Society, 55, 63–82.
- Davies, W. (2011): “The Political Economy of Unhappiness.” New Left Review, 71, 65–80.
- Demers, C., & Gond, J.-P. (2020): “The Moral Microfoundations of Institutional Complexity: Sustainability implementation as compromise-making at an oil sands company.” Organization Studies, 41 (4), 563–586.
- Doganova, L. (2015): “Clean and profitable: Entangling valuations in environmental entrepreneurship.” In: A.B. Antal, H. Hutter, & D. Stark (eds.): Moments of Valuation: Exploring Sites of Dissonance. Oxford: Oxford University Press.
- Doganova, L., & Muniesa, F. (2015): “Capitalization devices: Business models and the renewal of markets.” In: M. Kornberger, L. Justesen, A. Koed Madsen, & J. Mouritsen (eds.): Making Things Valuable. Oxford: Oxford University Press, 109–125.
- Frankel, C., Ossandón, J., & Pallesen, T. (2019): “The organization of markets for collective concerns and their failures.” Economy and Society, 48 (2), 153–174.
- Gond, J.-P., & Brès, L. (2020): “Designing the Tools of the Trade: How corporate social responsibility consultants and their tool-based practices created market shifts.” Organization Studies, 41 (5), 703–726.
- Helgesson, C.-F., & Muniesa, F. (2013): “For What It’s Worth: An Introduction to Valuation Studies.” Valuation Studies, 1 (1), 1–10.
- Lamont, M. (2012): “Toward a comparative sociology of valuation and evaluation.” Annual Review of Sociology, 38 (21), 201–221.
- Muniesa, F. (2011): “A flank movement in the understanding of valuation.” The Sociological Review, 59 (s2), 24–38.
- Muniesa, F., Doganova, L., Ortiz, H., Pina-Stranger, A., Paterson, F., Bourgoin, A., Ehrenstein, V., Juven, P.-A., Pontille, D., Saraç-Lesavre, B., & Yon, G. (2017): Capitalization: A Cultural Guide. Paris: Presses des Mines.
- Neyland, D., Ehrenstein, V., & Milyaeva, S. (2019): Can Markets Solve Problems? An Empirical Inquiry into Neoliberalism in Action. London: Goldsmiths Press.
- Nicholls, A. (2009): “‘We do good things, don’t we?’: ‘Blended Value Accounting’ in social entrepreneurship.” Accounting, Organizations and Society, 34 (6), 755–769.
- Patriotta, G., Gond, J.-P., & Schultz, F. (2011): “Maintaining Legitimacy: Controversies, Orders of Worth, and Public Justifications.” Journal of Management Studies, 48 (8), 1804–1836.
- Reinertsen, H., & Asdal, K. (2019): “Calculating the blue economy: Producing trust in numbers with business tools and reflexive objectivity.” Journal of Cultural Economy, 12 (6), 552–570.
- Shamir, R. (2008): “The age of responsibilization: On market-embedded morality.” Economy and Society, 37 (1), 1–19.
- Stark, D. (2009): The Sense of Dissonance: Accounts of Worth in Economic Life. Princeton: Princeton University Press.