Sub-theme 45: Unleashing the Creative Potential of Organizational Paradox
Call for Papers
While new to organizational theory, the roots of paradox theory emerged over 2500 years ago. Ancient Greek’s rich philosophical
and cultural contributions serve as one primary source. Greek philosophers like Heraclitus and Zeno, through their paradoxical
teachings, laid the groundwork for critical thinking, questioning norms and ultimately creativity and innovation.
In the past few decades, a growing community of organizational and management researchers have returned to these ancient
roots and deepened the understanding of how embracing organizational paradoxes – defined as persistent contradictions between
interdependent elements (Smith & Lewis, 2011; Schad et al., 2016) – can help organizations navigate today’s complex world
(Schad et al., 2016; Putnam et al., 2016). Scholars find that organizations and their members can draw on paradox to inspire
creativity and innovation by, for example, simultaneously exploring and exploiting (Andriopoulos & Lewis, 2009), pursuing
social and ecological missions alongside economic objectives (Hahn et al., 2018), and creating synergies between collective
and individual goals (Gotsi et al., 2010).
Research finds that adopting paradoxical frames can enhance individual
creativity (Miron-Spektor et al., 2011) and assist in managing the tensions inherent in creative endeavors (Andriopoulos,
2003; Miron-Spektor & Erez, 2017). Embracing paradox enables actors to take leadership roles in developing creative both/and
solutions for organizational tensions and increase strategic agility (Lewis et al., 2014).
In this sub-theme,
we put paradox and creativity in the center and explore how these ideas shed new insight onto the most pressing challenges
and questions in society and organizational research. How can organizations unleash the creative potential of paradox, nurturing
paradoxes’ virtuous cycles of creativity and innovation instead of being trapped in vicious cycles, feeling paralyzed, stuck
and limited (Lewis, 2000)? Under which circumstances are defensive either/or choices the better alternative (Berti & Pina
e Cunha, 2022)? And how can contradictory approaches be integrated in a repertoire of creative, organizational responses to
paradoxical tensions? We investigate these and other questions against some of the most pressing challenges and mega trends
of our time: sustainability, digitization and globalization.
Sustainability challenges
include climate change, global health and global poverty – all of which confront organizations with conflicting demands that
require creative, disruptive and innovative solutions. Paradox research has advanced the understanding of how organizations
can turn persistent tensions among economic, ecological, and social pressures into synergies (Smith & Besharov, 2019;
van der Byl et al., 2020). Yet, science on climate change and statistics on poverty suggest that responses to sustainability
tensions need to be more effective at the societal level. Despite few exceptions (Carmine & De Marchi, 2022; Jarzabkowski
et al., 2022), paradox research still says little about how virtuous cycles can scale sustainability. Furthermore, if sustainability
tensions persist over time, we need to better understand how these tensions can be managed in the long-term and in an ethical
way (Albertsen et al., 2024). A focus on unleashing the creative potential of paradox for sustainability offers several new
questions such as but not limited to:
How can we spark creative solutions to sustainability paradoxes across levels?
How can organizational members engage in creative, paradoxical thinking for sustainability?
How can education be designed to enhance the ability of future leaders to navigate and resolve paradoxes in sustainability?
New technological developments unfolding with rapid digitization of industries confront organizations
with new challenges and opportunities that raise multiple tensions. For instance, advancing robotics and AI create tensions
between AI and human decision-making (Nishant et al., 2024) and between automation and augmentation (Raisch & Krakowski,
2021) – hence require creative, paradoxical and moral solutions for handling of technology in organizations (Moser et al.,
2022). Platform economics and the rise of algorithms and big data disrupt entire industries and create new power tensions
between tech firms, governments, and consumers (Zuboff, 2015). Communication technologies can paradoxically both empower consumers
and make them more vulnerable (Yap et al., 2021). Overall, technologies are inherently paradoxical, coming with a
duality where they provide both agency and structure for organizations (Orlikowski, 1992). A paradox lens to digitization
can uncover creative solutions to navigating these and other tensions that technologies create for societies, industries,
organizations and individuals. A focus on unleashing the creative potential of paradox against the background of digitization
offers several new questions such as but not limited to:
How can a paradox lens further knowledge on technology and digitization of organizations?
How do paradox responses translate to the digital space?
How do digital technologies impact the social construction of paradox inside organizations?
How can AI enhance creative, paradoxical problem-solving processes?
Globalization of industries
and enterprises drive paradoxical tensions to the macro level. On this level, paradoxes exceed the boundaries of organizations,
spanning entire interorganizational systems, such as global supply chains (Schrage & Rasche, 2022; Xiao et al., 2019)
or disaster relief systems (Jarzabkowski et al., 2022; Bednarek & Smith, 2023). Addressing paradox in inter-organizational
dynamics at the macro level is especially challenging as it requires integration of different institutional contexts (Schrage
and Rasche, 2022) and systems (Schad & Bansal, 2018). Researching paradox at this level requires scholars to apply creative
techniques zooming in and out across organizational boundaries (Jarzabkowski et al., 2019). At the same time, globalization
is not reducible to homogenization (Beck, 2006). Disruptive events in this decade – such as COVID-19 or the Russian war on
Ukraine – are the result of complex dynamics of globalization and localization. A focus on unleashing the creative potential
of paradox against the background of globalization offers several new questions such as but not limited to:
How does paradox unfold in globalized contexts such as global supply chains or MNEs?
What are paradoxical dynamics between globalization and localization?
How can different conceptions of paradox from around the globe inform paradox theory?
Beyond this, we continue to welcome other papers framed with paradox theory to expand
and enhance our conversations.
References
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