Sub-theme 26: Sustainability as Culture Change: Creative Pathways for the Long Run
Call for Papers
Organizations play a central role in transitioning the global economy towards a sustainable mode of operation (Geels, 2011;
Ergene et al., 2021). Existing organizational research that addresses this role incorporates sustainability primarily as a
‘measuring stick,’ a criteria to assess organizational impacts, choices and performance. For example, how do organizations
perform on specific dimensions, such as climate change mitigation or social equity (Orlitzky et al., 2003, Vishwanathan et
al., 2020), how do they respond to stakeholder and consumer demand for sustainability (de Bakker et al., 2013, Jaca et al.,
2018), when do they adopt practices and technologies deemed to advance sustainability (Sine et al., 2005) and what is the
consequence of these factors for performance (Maletič et al., 2018)?
While clearly important, this research
only indirectly addresses the question of how organizations should be and can be reconfigured to become comprehensive engines
for sustainability. Emerging work shows the importance of embedding sustainability in the everyday “way of organizational
life” (Howard-Grenville, 2006; Bertels et al., 2010), but our understanding of the cultural dimension of sustainability transformations
remains limited (Assoratgoon & Kantabutra, 2023). Understanding such more fundamental transformations means, for example,
studying management principles that are aligned with the idea of sustainability (Etzion, 2018), business models that enshrine
sustainability (Pinkse et al., 2023) and change processes that put sustainability into the core of organizing practices (Schaltegger
et al., 2024).
For this sub-theme, we invite papers that bring the idea of sustainability into the heart
of organizations and organizing, that conceptualize sustainability as culture, and study sustainability transformations
as culture change. We understand culture broadly, as a distributed meaning system that combines elements such as practice
toolkits, values, narratives, identities, semiotic codes, and basic ontological assumptions (Swidler, 1986; Weber & Dacin,
2011; Giorgi et al., 2015). The sub-theme is designed to stimulate scholarship on when and how the idea of sustainability
and associated beliefs, values and principles become part of the culture of organizations as well as their occupational and
stakeholder communities (e.g., investors, consumers).
Enhancing our understanding of sustainability as culture
is critical: In the absence of a culture that embodies the principles of sustainability, effort toward reducing specific negative
impacts is likely to be reactive to perceived crisis situations, narrowly focused on a few recognized issues, and blind to
unintended side-effects. For example, we have seen in recent years the proliferation of organizational commitments to achieving
carbon neutrality and to promoting diversity, equity and inclusion in employment (Hellerstedt et al., 2024). We also witness
the adoption of management tools such as integrated or impact weighted accounting (Cohen & Serafeim, 2020; van Bommel
et al., 2023), and decision tools and business models to advance circularity or social justice (van Bommel, 2018). However,
it is unclear if these efforts have also amounted to a more fundamental re-orientation of organizational practices, values,
and aspirations toward sustainability (Hahn et al., 2023).
The question of sustainability as cultural change
also brings to the fore the tension between the generally long timescale and uncertain outcome of cultural transformations
and the urgency of many sustainability issues. For example, sustainability concerns are often siloed in sub-units or delegated
to specialist professionals (Augustine, 2021; Soderstrom & Weber, 2020) while remaining at odds with broader orientations
that are slow to change, such as shareholder value-oriented governance, consumerism, and high growth business models. If a
‘sustainability culture’ is what is needed (Bansal & Song, 2017; Bertels et al., 2010), what are creative pathways for
culture change that set organizations and their stakeholder on a lasting trajectory toward sustainability, and within a realistic
timeframe?
This sub-theme brings into conversation scholars that study sustainable organizing and cultural
change towards sustainability at diverse levels of analysis and in diverse settings. We invite empirical studies of any methodology
as well as theoretical contributions from diverse scholarly traditions.
Papers may address topics such as:
Identifying elements of a sustainable culture: What values, practices, mental models, belief systems or policies correspond to the idea of sustainability? What does a sustainable way of organizing look like? Do systems thinking, stewardship values, or ethics of care make organizations more sustainable? How do we evaluate the centrality of sustainability to cultures?
Integration of sustainability into the organizational core: When and how does sustainability move from being treated as a peripheral or partial concern toward becoming a widely shared part of core organizational practices? Are there inherent contradictions between the idea of sustainability and modern organizations?
The process of cultural change for sustainability: Over what time-frames does cultural change toward sustainability occur? What facilitates creative pathways toward sustainability? What is the role of leadership, grass-roots efforts, technologies and organizational structures in this process? What is the role of prefigurative and configurative practices in advancing cultural transformations?
Expertise and knowledge for sustainability: What role do professionals and experts play in changing cultures? How do different forms of expertise supplement each other or compete with each other? What is the role of experts, charismatic leaders, scientists and professional services firms?
Sustainability transitions and culture: What is the role of cultural change in existing sustainability transitions frameworks? How can cultural change become part of sustainable business models?
Policy and politics: What is the role of national and transnational policies in enhancing and inhibiting a culture of sustainability? How can forms of hard and/or soft power affect a culture of sustainability? How do political systems or political polarization affect the development sustainable cultures?
Stakeholders and institutional context: What influence do stakeholders such as employees, customers, and investors have in driving or preventing a cultural shift toward sustainability? What are institutional and systemic barriers for a culture of sustainability at the organizational level?
Cultural reproduction and change: How are unsustainable and sustainable cultures reproduced? When does reproduction fail? What is the role of enculturation processes such as socialization, exposure, and education in generating a culture of sustainability?
Comparative analysis: Are some pre-existing cultures (at the level of the organization, occupation, industry, society) more readily able to integrate sustainability than others?
References
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- Bansal, P., & Song, H.C. (2017): “Similar but not the same: Differentiating corporate sustainability from corporate responsibility.” Academy of Management Annals, 11 (1), 105–149.
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- Schaltegger, S., Girschik, V., Trittin-Ulbrich, H., Weissbrod, I., & Daudigeos, T. (2024): “Corporate change agents for sustainability: Transforming organizations from the inside out.” Business Ethics, the Environment & Responsibility, 33, 145–156.
- Sine, W.D., Haveman, H.A., & Tolbert, P.S. (2005): “Risky Business? Entrepreneurship in the New Independent-Power Sector.” Administrative Science Quarterly, 50 (2), 200–232.
- Soderstrom, S.B., & Weber, K. (2020): „Organizational structure from interaction: Evidence from corporate sustainability efforts.” Administrative Science Quarterly, 65 (1), 226–271.
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