Sub-theme 24: Craft in Modern Society

Jochem Kroezen, University of Cambridge, United Kingdom
Innan Sasaki, University of Warwick, United Kingdom
Pursey P.M.A.R. Heugens, Erasmus University, The Netherlands
Session Time Corridor 1: Thursday, July 08, 08:45 to 12:30, Virtual Conference (EventsAir)
I. Craft as an Approach to Understand Work in Contemporary Society, II. Working Like a Craftsperson: Learning, Resources and Employability & III. Craft and commercial value: tensions and paradoxes
Break 1: 10:30 to 11:00
Chair: Jochem Kroezen, Innan Sasaki & Pursey Heugens
Judith Nyfeler
What never died may live forever? The organization of the new crafts in a digitalized society
Liubov Vetoshkina
Multi-sited ethnography of wooden boat building: Following the object of craft activity
Hui-Fen Chen
Explore the crafts of teaching: The emergent patterns of creative transformation of the cultivation of teaching craftsmen
Huan Wei Liang and Hui-Fen Chen
Leveraging bricolage to transform resource boundaries: Evidence from a craftsman
Gunjan Joshi
Employability of Handicraft Workers: A self-concept approach
Yasuhiro Ota
Sustainable entrepreneurship in the contemporary craft industry: New organizational practices at a Japanese natural dyeing studio
Grégory Blanchard
Crafts businesses and negotiation
Moumita Roy
“My crafts define my audience”: Understanding dialogues of Indian women crafter-entrepreneurs’ using social media
We will start with a plenary session and then continue with two parallel session after the break.
Session Time Corridor 2: Thursday, July 08, 16:00 to 17:30, Virtual Conference (EventsAir)
Session with practitioners
Chair: Jochem Kroezen, Innan Sasaki & Pursey Heugens
More information to follow
Session Time Corridor 3: Friday, July 09, 09:00 to 12:30, Virtual Conference (EventsAir)
V. Craft, customer loyalty and growth VI. Critical reflections on craft in contemporary society
Break 1: 10:30 to 11:00
Chair: Jochem Kroezen & Innan Sasaki
Richael Connolly, Joe Bogue and Lana Repar
How do artisan entrepreneurs organise for business growth within the post-growth context of modern society?
Iveta Ludviga and Anzelika Smagina
Applying the theory of consumption values to explain craft customers’ loyalty and purchase frequency
Pavlina Jasovska
Avoiding the trap of international growth: Identity work and internationalisation in the craft beer industry
Alessandro Gandini
What is ‘neo-craft’ work, and why it matters?
Jens Rennstam
Craft and degrowth – An exploration of craft as a mode of organizing production and consumption for addressing climate change
John P. Walsh and You-Na Lee
Rethinking science as a vocation: one hundred years of bureaucratization of academic science
Session Time Corridor 4: Friday, July 09, 16:00 to 17:30, Virtual Conference (EventsAir)
VII. Brewing craft authenticity: Coopetition, authenticity, and discourse
Chair: Pursey Heugens
Serhan Kotiloglu, Maria Paola Ometto and Bennett Cherry
Strategy versus Community Focus: The Balancing Act of Coopetition in the Craft Brewing Industry
Francis Desjardins and Johnathon Cziffra
Failed Stigmatization: A Craft Brewery’s Fight for Authenticity in the Age of Social Media
Brenda Berkelaar
Discourses of craft: Problems and potential
Session Time Corridor 5: Saturday, July 10, 09:00 to 12:30, Virtual Conference (EventsAir)
VIII. The survival of traditional crafts: Education, learning and diversification & IX. Craft, maker spaces and creative clusters
Break 1: 10:30 to 11:00
Chair: Jochem Kroezen & Innan Sasaki
Anna Mignosa and Marleen Hofland-Mol
The survival of craft – The role of education
Mixue Li, Jeannie Holstein and Volker Wedekind
The survival of the ceramics craft in the UK against the odds – A learning perspective
Sükrü Özen and Serkan Dirlik
‘No end to mastery anyway!’ Survival through concentric diversification in a declining craft copperware industry
Alicja Koperska
Three forms of craft mode of organisation: The case of collaborative space
Amanda Brandellero and
Empowering craftsmanship in makerspaces: Managers’ perception and enabling of craftsmanship in Utrecht’s Creative Cluster Makers van Merwede
Lauren England, Roberta Comunian, Federica Vigano, Roberta Comunian and Federica Viganò
Creative symbiosis: Connecting skills formation, materiality and knowledge networks in the wood industry, craft and design ecology of South Tyrol
We will start with two parallel sessions and end with a plenary discussion session.