Sub-theme 32: Creating symbolic value through the manipulation of meanings and symbols
Convenors:
Micki Eisenman, Baruch College, City University of New York, USA
Davide Ravasi, Bocconi University, Milan, Italy
Pablo Martin de Holan, Instituto de Empresa Business School, Spain
Session I: Thursday, July 02, 09:00 to 10:30, E3-B-B009
Bridging art, culture and commerce
Chair: Davide Ravasi
Raghu B. Garud, Roger Dunbar and Suresh Kotha
Material, Symbolic and Institutional Value: The Case of Steinway & Sons
Discussant(s)Discussant(s): Laura Laaksonen;
Elana Dalpiaz
Art versus profit in the evolution of the game development industry
Discussant(s)Discussant(s): Violina Rindova; Restituta Castiello
Welcome and Introduction: Pablo Martin de Holan
Session II: Thursday, July 02, 11:00 to 12:30, E3-B-B009
Strategies of symbolic value creation
Chair: Pablo Martin de Holan
Pierre-Jean Benghozi
THE ARCHITECTURE OF DESIGN FOR VALUE CREATION IN FASHION CHAIN
Discussant(s)Discussant(s): Elana Dalpiaz; Roger Dunbar
From “value chain” to “signifying chain” management: learning from the case of symbolic value creation in the art-based firms
Discussant(s)Discussant(s): Celine Abecassis-Moedas; Marjana Johansson
Session III: Thursday, July 02, 14:00 to 15:30, E3-B-B009
Manipulating visual and architectural symbols
Chair: Davide Ravasi
Lovisa Näslund
Manipulating Meaning: a semiotic reading of the construction of ‘home’ in interior design retail
Discussant(s)Discussant(s): Laura Laaksonen; Rune Thorbjorn Clausen
Valuable value: Transformations through architectural enactment
Discussant(s)Discussant(s): Ralph Mauer; Mathias Bejean
Session IV: Friday, July 03, 09:00 to 10:30, E3-B-B009
Cultural and institutional processes in symbolic value creation
Chair: Pablo Martin de Holan
Symbolic value creation: Learnings from Finnish metal music
Discussant(s)Discussant(s): Mirva Peltoniemi; Celine Abecassis-Moedas
Davide Ravasi and Violina Rindova
A Cultural Quest: A Study of Organizational Cultural Repertoire Enrichment
Discussant(s)Discussant(s): Roger Dunbar; Ralph Mauer
Harnessing Symbolic Tributaries: Innovation Practices in the Development of the Comic-Book Film Genre
Discussant(s)Discussant(s): Rune Thorbjørn Clausen; Violina Rindova
Session V: Friday, July 03, 11:00 to 12:30, E3-B-B009
Meaning making of and around objects
Chair: Davide Ravasi
Scripted on the virtual body: How an online community creates artefacts that are imbued with meanings shaping its identity
as inclusive and women-friendly.
Discussant(s)Discussant(s): Mirva Peltoniemi; Lovisa Naslund
Evaluating Espoused Values
Discussant(s)Discussant(s): Marjana Johansson; Mathias Bejan
Conclusion and research agenda: Pablo Martin de Holan
Session VI: Saturday, July 04, 09:00 to 10:30, E3-B-B009
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Session VII: Saturday, July 04, 11:00 to 12:30, E3-B-B009
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