Sub-theme 15: (SWG) Organizational Ethnography: The Theoretical Challenge
Call for Papers
Organizational Ethnography (OE) as a distinct methodology, a style of writing and theoretical-conceptual thinking
about organizations did not take root in organizational sciences until the mid-1990s. Currently, OE can be regarded as an
established methodology in organizational sciences. While conventional thinking views OE basically as a method, i.e. fieldwork,
OE is much more than a mode of data gathering. Instead, ethnography has to be viewed as "a style of social science writing
which draws upon the writers' close observation of and involvement with people in a particular social setting and relates
the words spoken and the practices observed or experienced to the overall cultural framework within which they occurred" (Watson,
2011: 205). Understood in terms of a comprehensive research approach encompassing a conceptual approach, methodology and mode
of writing, OE may constitute a 'paradigm', as Bate (1997) suggests. John van Maanen (2011: 218) characterizes OE as both
a methodological approach to and an analytical perspective on social research; in other words: as fieldwork, headwork and
textwork.
Following John van Maanen (2011: 219–121), OE is "first and foremost a social practice concerned with
the study and representation of culture" and as such produces a localized understanding of cultural processes – meaning making
– from a few conceptual vantage points within and with regard to organizations. Ethnography implies conceptual work that gives
direction to fieldwork and its various representational practices. Turning to organizations, ethnography contributes to explaining
how organizations are socially constructed through studying work and management practices and processes in situ. The ethnographic
approach helps us understand that these practices and processes do not materialize in a vacuum but in space and time. OE is
thus based on a constructivist ontology and interpretive epistemology.
This sub-theme aims at exploring and advancing
OE as a paradigm for organizational sciences. OE attempts to capture the lived realities of people within their everyday organizational
lives adopting concepts that sensitize researchers for meaning-making processes, such as 'culture', 'identity', 'discourse',
'institutional work', 'practices', or 'boundary setting' and that understands organizations as 'cognitive-cultural constructions'
constituted by complex processes of sensemaking and the management of meaning. OE combines an interest in micro-processes
of organizing with a contextualized understanding of everyday interactions and sensemaking. It does so by zooming out and
bringing into view the wider institutional and historical context. Expanding the horizon of organizational science's view,
OE links what occurs inside organizations to regional, national or global developments.
This sub-theme invites
paper submissions that advance OE as a conceptual paradigm among organization scientists. Submissions must address the conceptual
and theoretical dimensions of OE first and foremost. Papers on 'doing fieldwork' or case descriptions are not eligible for
the EGOS Colloquium 2014 sub-theme. We welcome papers that:
- Critically assess the contribution of OE to organization theory (e.g., the contribution of OE to understanding organizational change, culture, identity, emotions and cognitions, creativity, development, space learning, entrepreneurship, public sector management, governance, etc). What particular, new, different or complementary understanding has come from OE in these fields?
- Theorize the meaning of reflexivity in organizational ethnography. What does reflexivity contribute to the conceptual depth of analysis of ethnographic data and writing?
- Explore the unique features of various ethnographic approaches, such as visual, mobile, virtual (e.g. webnography, netnography), etc. that capture new organizational forms and developments. What 'new theory' may evolve from these approaches?
- Contribute to designing OE's research agenda for the next five years: which new areas of research are emerging and in what ways would these areas that would benefit from an ethnographic lens?
References
Bate, S.P. (1997): 'Whatever Happened to Organizational Anthropology? A Review of the Field of Organizational Ethnography and Anthropological Studies.' Human Relations, 50 (9), pp. 1147–1171.
Van Maanen, John (2011): 'Ethnography as Work: Some Rules of Engagement.' Journal of Management Studies, 48 (1), pp. 218–234.
Watson, Tony J. (2011): 'Ethnography, Reality, and Truth: The Vital Need for Studies of "How Things Work" in Organizations and Management.' Journal of Management Studies, 48 (1), pp. 202–217.