Sub-theme 69: Strategy as Practice at the Crossroads: Where to Next?

Convenors:
Paula Jarzabkowski, The University of Queensland, Australia, & City, University of London, United Kingdom
Renate Kratochvil, BI Norwegian Business School, Norway
Shenghui Ma, Fudan University, China
Session I: Thursday, July 04, 09:00 to 10:30, U7-P0-18
Reflections on the Strategy as Practice Approach
Chair: Renate Kratochvil & Paula Jarzabkowski
Yossavadee Sittidet and Siriwut Buranapin
The effectiveness of strategy-as-practice (SAP): Strategy, process, and relationship
Qian Li
On the embeddedness of strategy work: (Re)presenting Embeddedness as a Web of Practices
Session II: Thursday, July 04, 11:00 to 12:30, U7-P0-18
Strategizing in Pluralistic Contexts
Chair: Elisabeth Krull
Charmaine M. Williamson, Annemarie Davis and Peet Venter
At the crossroads-using niche range to expand niche breadth: How South African strategy-as-practice (SAP) contributions signal a growing ecosystem
Milena Leybold and Konstantin Hondros
Mission shift, not mission drift? Radical mission fluidity in a public benefit organization
Andreas Paul Spee, Anna Stephens and Jorgen Sandberg
Strategic (dis)integration: An investigation of integration practices in a pluralistic organisation
Session III: Thursday, July 04, 14:00 to 15:30, U7-P0-18
Practice of different strategists
Chair: Igor Pyrko
Daniel Wolfgruber, Feng Liu and Alaric Bourgoin
Beating around the strategic bush? A video ethnographic study on start-up TMT strategizing in meetings
Kajsa Haag and Anup Banerjee
How do boards strategize in purpose-driven organizations: The case of Scouterna in Sweden
Yang Qiu and Onno Bouwmeester
Towards strategic goals achievement: understanding practices of external IT consultants in client digitalization projects
Session IV: Friday, July 05, 09:00 to 10:30, U7-P0-18
Communication and Transparency in Strategizing
Chair: Martin Friesl
Stefan Meisiek, David Oliver, Bonnie Rose Stanway and Johan Roos
Strategizing with Analogues: Multimodal Practices in Strategy Workshops
Bart De Keyser
Meaning in the mundane: How managers establish strategy in everyday communication
Tiantian Qin, Josh Morton and Krsto Pandza
Social media and strategic communication: A neglected playground for strategy as practice research?
Session V: Friday, July 05, 11:00 to 12:30, U7-P0-18
Challenges and Opportunities: Emotions, play and strategizing
Chair: Paul Spee
Yalan Yang and Shenghui Ma
Reinterpreting entrepreneurship: How founders sustain entrepreneurial passion during adversities
Rebecca Lu, Gary T. Burke, Omid Omidvar and David Carrington
Exploring the interplay between sensible foolishness and procedural rationality within strategy-making
Renate Kratochvil and Davide Nicolini
When the goal fails to emerge: Anatomy of a highly novel innovation project failure
Session VI: Friday, July 05, 14:00 to 15:30, U7-P0-18
Strategizing At and Across Organzational Boundaries
Chair: Davide Nicolini
Benoit Ruysschaert, Tom Kuppens and Nathalie Crutzen
Selecting the mode of inclusion in open strategy-making practices: learning from public management
Elisabeth Krull, Paula Jarzabkowski, Mustafa Kavas, Basak Yakis-Douglas and Konstantinos Chalkias
One person can't whistle a symphony: Challenges of sectoral opening for strategizing during crises
Julian Johannes Grah and Simon Grand
Recurrent justification of long-term strategic commitment in a world of flux – A Strategy-as-Practice and Routine Dynamics perspective
Session VII: Saturday, July 06, 09:00 to 10:30, U7-P0-18
Strategizing: emergence, recurrence, and embeddedness
Chair: Sotirios Paroutis
Christoph Brielmaier, Thomas Ortner and Martin Friesl
Organizational transparency impacts organizational-level social cohesion through social comparisons
Maria B. Gondo, Davide Nicolini and Beatrisa Pucalev
A Rousian account of practice: Eliminating the theory-practice gap by theorizing the practice itself
Mamta Bhatt and João Vieira da Cunha
Movement of consultants at the boundary and their consequences for the firms
Session VIII: Saturday, July 06, 11:00 to 12:30, U7-P0-18
Prospecting the future of SOAP
Chair: Shenghui Ma & Paula Jarzabkowski
Mohamed Qaddoura, Katharina Dittrich and Sotirios Paroutis
Riskwork as strategywork: Considering the risk ecosystem in strategy as practice
Katja Maria Hydle, Mikko Vesa and Hannah Schupfer
Strategizing for sustainability: Digital platform services in heavy-asset industries