Sub-theme 22: Governing the "Ungovernable": Academics, Consultants, Journalists ---> Merged with sub-theme 24
Call for Papers
This sub-theme looks at how business schools, management consultants and business media became increasingly powerful in
defining what “good management” is and telling managers how to organize and run their organizations (Engwall et al., 2016),
while at the same time academics, consultants and journalists are less enthusiastic to espouse the same management principles
and practices for their own organizations. This has become most apparent in the recent period, but, as a tension, seems to
have been present from the outset.
Against this backdrop the theme focuses on the governance of the three
authorities on management, namely, business schools, management consultants and business media. This is particularly important
in relation to their expansion in modern society. Business education has today one of the largest, not to say the
largest, population of students in a growing number of academic institutions world-wide. Business education has in this way
become the background of many corporate leaders and its content has penetrated not only corporations but also other types
of organizations as well. Similarly, management consulting has developed into a very important feature of the modern
world giving advice to business as well as public organizations, thereby shaping their behaviour in significant ways. On top
of business schools and management consultants business media has developed into a vital disseminator of management
ideas by providing text-books for business schools, and publishing the books of management consultants and successful executives
as well as scientific journals.
The above has had the effect that business schools, management consultants
and business media have become strong authorities on management by telling others how to govern modern organizations. Under
these circumstances it is both appropriate and important to look closer at the governance of the three authorities themselves
both in terms of external governing forces and in terms of internal management.
As for business schools
they have during the past few decades experienced increasing external pressures through various kinds of evaluations, rankings
and accreditations. These are to a high extent linked to the growing attention paid to publishing in top journals. This in
turn has had the internal effect that deans and heads of departments more and more are stressing the need for such publications
thereby to a certain extent downplaying the educational role of business schools (see further, e.g., Frost et al., 2016).
Also with respect to management consultants rankings play a role. However, consultants are not ranked
according to what they deliver, since the relationship between cause and effect is very difficult to establish. Consultants
are instead ranked according to their revenues, thereby making the largest more visible giving them a stronger brand, while
the quality of their services is seldom measured. Similarly, the revenues of individual consultants constitute the measure
of success, thereby sorting out who are going “up or out” (i.e. becoming partners or leaving the firm). Needless to say, this
has important implications for the management of consultancies as professional organizations (see further, e.g., Kipping &
Clark, 2012).
Business media, finally, like the consultants are to a considerable extent
evaluated by sales figures in terms of text-books, dailies and weeklies, while academic publications are evaluated by citations
figures. These measures of success tend to lead to self-reinforcing spirals giving dominant actors more and more attention
over time. Not even retractions due to misconduct in academic journals appear to counterbalance this process. Business media
has also the peculiar feature that a lot of work is outsourced to authors and reviewers, particularly with respect to academic
journals. At the same time gatekeeping is key principle for the management of what has become more and more multi-media organizations
(see further, e.g,. Albarran et al., 2006).
Against the above backdrop the sub-theme aims to shed some light
on the governance of business schools, management consultants and business media by inviting both conceptual and empirical
papers. We, particularly but not only, welcome submissions that examine:
- The role of external assessments of business schools, management consultants and business media. How did they manage to acquire such definitional power over management, and how has that power been challenged from the outside?
- The interdependencies between business schools, management consultants and business media in governance. To what extent are these three authorities influencing each other in terms of external relations and internal organization?
- The governance principles of business schools, management consultants and the business media. What are their logics of organization and management?
- The dynamics of governance. To what extent and in what direction are the governance principles of the three authorities changing over time and space?
- The reaction of those being governed. What have been the attempts to “managerialize” business schools, consulting firms and media organizations and how have those working there reacted and with what outcomes?
References
- Albarran, A.B., Chan-Olmsted, S.M., & Wirth, M.O. (eds.) (2006): Handbook of Media Management and Economics. Mahwah, NJ: Erlbaum Associates.
- Engwall, L., Kipping, M., & Üsdiken, B. (2016): Defining Management: Business Schools, Consultants, Media. New York: Routledge.
- Kipping, M., & Clark, T. (eds.). (2012): The Oxford Handbook of Management Consulting. Oxford: Oxford University Press.
- Frost, J., Hattke, F., & Reihlen, M. (2016): Multi-Level Governance in Universities Strategy, Structeure, Control. New York: Springer.