Sub-theme 02: [SWG] Understanding Organizing in Terms of Digital Media Technology: Histories, Presents, Futures
Call for Papers
Arguably, as a field, organization studies has only just started to problematize the fundamental inter-relation of digital
technology, media and organizing. This sub-theme, the first meeting of the EGOS Standing Working Group (SWG on Digital Technology,
Media and Organization) invites submissions that bring together different strands of research in the fields of science and
technology studies (e.g. Law, 2000), information systems theory (e.g. Yoo et al., 2010; Constantiou & Kallinikos, 2015;
Newell & Marabelli, 2015; Sundararajan et al., 2013); sociological research on media technology, data and algorithms (Gillespie
et al., 2014); materiality, space and architecture (Leonardi et al., 2012; Martin, 2003; Thrift, 2011; Whyte, 2013) and related
engagements with digitalization and the materiality of organizing (e.g. Jones 2014; Leonardi et al., 2012). Manuscripts can
draw inspiration from research on entrepreneurial innovation, networks, information systems, craft and production methods,
and organizational communication as well as integrate epistemological and methodological insights afforded by process-based
theories and their insistence on understanding organization as ever in movement, as situational outcomes of forces of organizing
(Helin et al., 2015).
‘Digital’ refers to networked computation, i.e. the ways in which computational capacities
are distributed through the world and are connected back together. It can also be understood in distinction to its earlier
pre-cursor, the analog (see Kittler, 1986/1999). At the same time it encourages a focus on what is immaterial (Stalder, 2000),
intangible, yet intriguingly compelling (Ziewitz, 2016). The process often called ‘digitization’ includes a number of aspects,
e.g. the encoding of analog information into digital format, or the making of programmable, addressable, sensible, communicable,
memorable, traceable, and associable products (Yoo et al., 2010; Ernst, 2013; Zittrain, 2006) and how the move towards ‘virtuality’
(Hayles, 1999) alters the conception of the human body and work.
‘Media’ highlights the productivity of focusing
on these digital technologies as media of organization. We draw here on an extended concept of media not reducible to ‘social’
or ‘mass media’ but one that puts in view processes of mediation in general (Horn, 2008; Orlikowski & Scott, 2008), and
specifically the organizational powers of digital media technologies that move people, data and things and so change the conditions
of possibility for things and relations to emerge in the first place (McLuhan, 2005; Monro, 2010). Digital media “traffic
less in content, programs, and opinions than in organization, power, and calculation”, and their innovations have been “diffuse
in tracking, tweeting, and tagging, in the structures of everyday life and the organization of power” (Peters, 2015, p. 7).
Finally, in ‘technology’ we find a theme inviting scholars to consider the intimacy between organization, tool
use and human understanding, of which digital forms are the latest incarnation. Etymologically organization is grounded in
the Greek organon, meaning tool or equipment, and technology in techne, meaning the making and use of things, leading to a
variety of roles of technologies in organizational settings and the organization of these technologies take a number of shapes
(Holt & Popp, 2016; Johnsen, 2016; Suchman, 2005).
Being the first meeting of this Standing Working Group,
the sub-theme is dedicated to problematizing and interrogating the fundamental relationship of digital technology, media and
organization. We encourage submissions that go back in time in order to explore historical occurrences of organization and/as
technology. Such a genealogical approach to the ‘knot’ of technology and organization allows us to understand both the perpetuations
and constants and the shifts and ruptures in how technology and media have been manifest; and how they then transformed into
digital variants.
Here, we find modern technology an ‘ordering revealing’; not merely a tool in human hands
but “no merely human doing” (Heidegger, 1967, p. 19). This mediated condition into which we find ourselves thrown holds sway
over us; when we organize in the present and for the future, beholding us to enquire into the shifts from earlier technologies
of organization to present and coming digital landscapes probing into how the shift from earlier technologies of organization
to digital technologies has taken place.
Studies can consider the materiality of technology, for example
the seminal work of Vismann (2008) on files and how these were integral to the forming of legal systems, or Kittler’s (1986/1999)
work on gramophones, typewriters and film and their capacity to then organize what people say and do, and who they become,
as components in writing systems. We also invite contributions that ponder, more broadly, the enframing of everyday life through
technological apparatuses (Agamben, 2009) and the roles organizations play in this. They might also consider how understanding
organization as technology configures the world both as an array of tools and the place of their use. Here, if technology
has come to “indicate the evolution of living by other means than life” (Stiegler, 1994, p. 135), we might ask to what extent
technology organizes and permeates human life (Hayles, 2014). Given the growth and extension of surveillance, storage, search
and ranking technologies, for example, we might ask how this changes the way we memorize and learn, and the implications for
human identity. This work can also draw on contemporary work in media archaeology and media genealogy (Parikka, 2012; Apprich
& Bachmann, 2017; Flyverbom et al., 2016).
Given the way digital technology has collapsed any difference
between medium and message there is growing intimacy between organizational form and information generation and handling in
which human agency is playing an increasingly peripheral role. Following this, we can encourage studies that map contemporary
constellations of digital technology, media and organization and of how organization becomes technology – from more peripheral
relations of ‘automating’ and ‘informating’ (Zuboff, 1988) to a reliance on digital infrastructures in particular through
storage, processing and retrieval of non-human memories for organizational decision making (Simon, 1973), to their organization
in cybernetic logics of steering, control and recursion (Cooper & Law, 1995; Pias 2003), or more latterly, in network
approaches or quantum disorder.
In probing into these pasts, presents and futures of technologically mediated
forms of organizing the SWG’s first sub-theme will set the scene in which the subsequent, thematically pointed sub-themes,
can play out.
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