PDW 07: Strategy-as-Practice Community Day: Inspiring and Expanding Strategy-as-Practice Research

Georg Reischauer
WU Vienna University of Economics and Business, Austria
Tania Weinfurtner
University of Zurich, Switzerland
Philip Gylfe
Aalto University School of Business, Helsinki, Finland
Matthias Wenzel
European University Viadrina, Germany

Call for Applications

Please note!

Contrary to the other six PDWs, the Strategy-as-Practice Community Day will take place all day on Wednesday, July 4, 2018, namely: 09:00–12:30: PART I; 14:00–16:45: PART II.

The aim of this year’s SAP Community Day is to provide a forum for discussion on how SAP research can be inspired and expanded on its way ahead. This PDW consists of two parts for which you can register separately or in combination:

  • The morning session = PART I (9:00–12:30) focuses on bringing in fresh inspiration through a keynote and idea-pitch roundtables. – Apply either by uploading a document stating your name, affiliation, roundtable preference and interest in morning session OR by sending a one page idea, your name, affiliation, roundtable preference and interest in morning session.

  • The afternoon session = PART II (14:00–16:45) opens up the review process of recently published SAP-related papers and discusses the future of SAP research with expert panellists.– Apply by uploading a document stating your name, affiliation and interest in afternoon session.

PART I: “Pitching of Research Ideas”

Welcome & Introduction by the convenors [09:00–09:10].
We are honored to have Professor Paul Adler from the University of Southern California at the SAP Community Day this year. Professor Adler’s keynote [09:10–10:15] – “BUSINESS strategy is dead. Long live business STRATEGY!” – will address two big themes: (a) the environmental crisis and why it portends a massive political-economic transformation, and (b) what kind of political-economic model could enable us to deal with this crisis. In a nutshell, he argues: This crisis is massive and urgent – far more so than the mainstream press and environmentalists acknowledge. Capitalism as a political-economic system is the root cause of this crisis. No matter how creative business strategy becomes, the capitalist business system will continue driving us faster and further into this crisis. There are several possible scenarios for how society will deal with this crisis, but there is only one that sane people can embrace – socialist planning. Socialism of course is a system that brings its own risks: many people worry about its effects on innovation, efficiency, individual freedoms. But modern business strategy practices point to ways in which these risks can be overcome. The capitalist enterprise, as many have noted, is an island of planning in a sea of competition. Some of these islands are huge continents. The success of the strategy planning process in such massive organizations should give us confidence that socialist economic planning can be democratic and effective.
After a coffee break [10:15–10:45], the morning session will continue with an interactive roundtable session [10:45–12:30]. At the roundtables, which will be chaired by international experts, participants will have the opportunity to briefly pitch a research idea to the chair and other participants:

  • Robert Chia (University of Glasgow, UK): “Connections between Process, Practice and Performance in Strategy Making”

  • Paula Jarzabkowski (City University London, UK): “Strategizing in Complex and Pluralistic Contexts”

  • Jochen Koch (European University Viadrina, Germany): “Emergence in Strategizing and Organizing”

  • Ann Langley (HEC Montréal, Canada): “Methodological Approaches”

  • Jane K. Lê (University of Sydney Business School, Australia): “Career Development”

  • Curtis LeBaron (Brigham Young University, USA): “Multimodality in Strategy-making”

  • Davide Nicolini (University of Warwick Business School, UK): “Multi-level Studies (studies that connect local and global)”

  • David Seidl (University of Zurich, Switzerland): “Meetings and Workshops, TMT and Strategic Change”

Participants will join two different roundtables based on their interests. There are no restrictions on the degree of development of the idea or whether it is an idea for an empirical or conceptual paper. However, the idea is supposed to have the potential to further contribute to SAP research. Participants who would like to present a research idea are asked to hand in a one-page summary in advance. This will allow both chairs and participants to prepare feedback.
{12:30–14:00: Lunch}

PART II: “’Behind the Scenes’: Opening up the Review Process and Debating Future Research Avenues”

Introduction by the convenors [14:00–14:10].
The afternoon part has two goals:

  • The first afternoon session [14:10–15:10] aims to demystify review processes. We all know that research articles change a lot from when they are first submitted to when they are initially published, but we know less about the central dialogue between authors and editors. This Behind the Scenes of the Review Process session will showcase two exciting review processes as two author–editor pairs will reveal their personal experiences of travelling the review journey. This session aims to bring together SAP scholars to share their views and experiences of publishing SAP research. We will focus on the recently published SAP work in the 2018 special issue “Strategy Processes and Practices: Dialogue and Intersections” of the Strategic Management Journal, bringing together guest editor Eero Vaara and authors Elena Dalpiaz, who contributed the paper entitled “Dripping water hollows out stone: Exploring dynamics of meaning reconstruction in narratives of transformative change” to this special issue, and Matthias Wenzel, who co-authored the paper entitled “Strategy as staged performance: A critical discursive perspective on keynote speeches as a genre of strategic communication”.

  •  Second afternoon session [15:40–16:45]: After more than 20 years since the beginning of SAP research, we believe that the SAP community will benefit greatly from a discussion on where future SAP research might be heading. Therefore, we will end the Community Day with a panel session on Future Avenues of SAP Research in which distinguished SAP scholars Robert Chia, Paula Jarzabkowski, David Seidl and Eero Vaara will share their views on future SAP research and engage in a discussion with the audience.

The session will informally continue with a reception.


Please submit – via the EGOS website – by April 30, 2018 a single pdf file document that contains the following information:

(1) Full details of name, contact (i.e., postal address, phone, and email, affiliation) and area of research
(2) Which part(s) of PDW 07 do you want to attend?

For PART I, please select two roundtables:

  • Robert Chia: “Connections between Process, Practice and Performance in Strategy Making”

  • Paula Jarzabkowski: “Strategizing in Complex and Pluralistic Contexts”

  • Jochen Koch: “Emergence in Strategizing and Organizing”

  • Ann Langley: “Methodological Approaches”

  • Jane K. Lê: “Career Development”

  • Curtis LeBaron: “Multimodality in Strategy-making”

  • Davide Nicolini: “Multi-level Studies (studies that connect local and global)”

  • David Seidl: “Meetings and Workshops, TMT and Strategic Change”

Please submit a one-page summary of your idea and indicate two roundtable preferences. Very early stage ideas are welcome. While doing so is voluntary, we encourage you to submit to your idea to this creative and relaxed event!

PART II: Please indicate your interest in attending this part.

Georg Reischauer is a Senior Research Associate in the Department of Strategy and Innovation at WU Vienna University of Economics and Business, Austria. His research focuses on collaborative innovation and collaborative organization in digital and interstitial contexts.
Tania Weinfurtner is a Research Associate at the University of Zurich, Switzerland. She is currently pursuing a PhD in Organization Studies. Her research focuses on organizational spaces and Strategy as Practice, in particular strategic issue development. She recently conducted a one-year ethnography of strategy work in a large firm.
Philip Gylfe is currently a post-doc at the Department of Management Studies at the Aalto University School of Business in Helsinki, Finland. In his research Philip looks at how people in organizations make sense of a common strategy and how middle managers influence creative processes and engagement in groups. Philip specializes in the dynamics between verbal, material and embodied modes of interaction around strategy. He has published on video methods in the ‘Strategic Management Journal’.
Matthias Wenzel is a post-doctoral researcher at the European University Viadrina, Germany. His current research centers on discourse and communication, disruptive innovation, and organizational creativity and frequently relies on video data. He has published in journals such as ‘Journal of Business Research’, ‘Long Range Planning’, ‘Organization Studies’, and ‘Strategic Management Journal’.