Sub-theme 45: Moral Markets: Actors, Meanings, and Institutions

Panikos Georgallis, University of Amsterdam, The Netherlands
Brandon Lee, University of Melbourne, Australia
Michael Lounsbury, University of Alberta, Canada
Session Time Corridor 1: Thursday, July 08, 09:00 to 12:15, Virtual Conference (EventsAir)
Welcome & Introduction / Paper Session 1
Chair: All convenors [Introduction] / Brandon Lee [Paper Session 1]
Sofia Villo
Proactive cooptation of a moral market category: The case of “green aluminium”
Discussant(s): Elisa Alt & Daniel Arenas
Bjoern C. Mitzinneck and Marya L. Besharov
Unpacking the process of value infusion: Building markets for local food in the United States
Discussant(s): Danielle Logue & Laura Dupin
Alessandro Piazza and Fabrizio Perretti
Collective action, oppositional capital, and market change in local communities: Slow Food in the United States
Discussant(s): Taneli Vaskelainen & Sid Vedula
Laura E. Dupin and Jens-Christian Friedmann
Ideological cousins & agglomeration: How entrant spillovers affect incumbent survival
Discussant(s): Birthe Soppe & Tao Wang
09:00–09:45: Welcome & Introduction: Motivation for the sub-theme, participant introductions, sub-theme structure, and practicalities

10:15–12:15: Paper Session 1 – Collective Action, Identity, and Geography in Moral Markets
Session Time Corridor 2: Thursday, July 08, 16:00 to 20:00, Virtual Conference (EventsAir)
Paper Session 2 & Paper Session 3
Chair: Michael Lounsbury [Paper Session 2] & Panikos Georgallis [Paper Session 3]
Marjolein Hoogstraaten, Koen Frenken, Wouter P.C. Boon and Taneli Vaskelainen
The meat of the matter: category emergence and hybridity in relation to the transition towards plant-based diets
Discussant(s): Ben Wempe & Anika Ehlers
Annika Ehlers
Opposing agency in category emergence – How multiple stakeholders fight over plant-based meat substitute labels
Discussant(s): Mathieu Chaput & Sofia Villo
Siyin Chen, Chenbo Zhong and Marlys Christianson
Art on demand: Managing the moral tension between art and commerce in the “Porcelain Capital” of China
Discussant(s): Friederike Dobbe & Miguel Alzola
Mathieu Chaput and Alexander Paulsson
Bypassing the animal: Plant-based meat and the communicative constitution of a moral market
Discussant(s): Björn Mitzinneck & Philip Balsiger
Rita Mota, Alan Morrison and Natalia Efremova
Efficiency firms, moral firms, and deontic powers: Institutions and meanings in "moral" markets
Discussant(s): Miguel Alzola & Caroline Obolensky
Miguel Alzola
Moral markets, noxious markets: The case of commercial surrogacy
Discussant(s): Alessandro Piazza & Siyin Chen
Ben Wempe
An inverse strategy for moral markets: The moral limits of markets debate
Discussant(s): Rita Mota & Bénédicte Deryckere
16:00–18:00: Paper Session 2 – Narratives, Categorizations, and Meanings
Papers presentations by Hoogstraaten et al.; Ehlers; Chen et al.; Chaput & Paulsson

18:30–20:00: Paper Session 3 – Concept and Boundaries
Paper presentations by Mota et al.; Alzola; Wempe
Session Time Corridor 3: Friday, July 09, 09:00 to 12:30, Virtual Conference (EventsAir)
Paper Session 4 & Paper Session 5
Chair: Panikos Georgallis [Paper Session 4] & Brandon Lee [Paper Session 5]
Bénédicte Deryckere and Tao Wang
A healthy mind in business: Explaining organizational sensemaking and corporate gestures toward more moral markets
Discussant(s): Anne-Cathrin Darcis & Rita Mota
Anne-Cathrin Darcis, Rüdiger Hahn and Elisa Alt
Attending to moral markets within the corporation: The role of social intrapreneurs
Discussant(s): Bénédicte Deryckere & Danielle Logue
Caroline Obolensky
Lessons from the German steward-ownership movement: How affective-discursive practices inform political persuasion work and create a new business ethos for moral markets
Discussant(s): Thomas Bauwens & Jens-Christian Friedmann
Danielle Logue, Hokyu Hwang, Markus A. Höllerer and Kyoung-Hee Yu
Too good NOT to be true? Unpacking myth and ceremony in impact investing
Discussant(s): Sid Vedula & Lena Schätzlein
Deike Schlütter and Lena Schätzlein
Impact investing: A systematic literature review and research agenda
Discussant(s): Alan Morrison & Philip Balsiger
Emilia Cederberg and Friederike Döbbe
Doing something simple for the climate? On responsibilization and counter-conduct in the context of sustainable consumption
Discussant(s): Marjolein Hoogstraaten & Alexander Paulsson
09:00–10:00: Paper Session 4 – “Selling” Moral Markets: Managers and Entrepreneurs
Paper presentations by Deryckere & Wang; Darcis et al.

10:30–12:30: Paper Session 5 – Moral Markets and Stakeholders: Regulators, Investors, Consumers
Paper presentations by Obolensky; Logue et al.; Schlütter & Schätzlein; Cederberg & Doebbe
Session Time Corridor 4: Friday, July 09, 16:00 to 19:00, Virtual Conference (EventsAir)
Paper Session 6 & Closing
Chair: Michael Lounsbury [Paper Session 6] & all convenors [Closing]
Daniel Arenas, Joan Rodon and Mireia Yter
Legitimation and coordination efforts in moral market expansion: The case of an open, free and neutral community network
Discussant(s): Simone Schiller-Merkens & Thomas Bauwens
Siddharth Vedula, Jeffrey York, Michael Conger and Elizabeth Embry
Green to gone? Regional institutional logics and firm survival in moral markets
Discussant(s): Laura Dupin & Birthe Soppe
Thomas Bauwens, Taneli Vaskelainen and Koen Frenken
Scaling Community Entreprises in sustainability transitions: An institutional logics perspective
Discussant(s): Jeff York & Björn Mitzinneck
Simone Schiller-Merkens, Philip Balsiger and Birthe Soppe
Real utopias in times of crises: How the COVID-19 pandemic affects moral market entrepreneurs' imaginaries of the future
Discussant(s): Deike Schlütter & Elisa Alt
16:00–18:00: Paper Session 6 – Coordination, Sustainability, and the Future of Moral Markets
Paper presentations by Arenas et al.; Vedula et al.; Bauwens & Vaskelainen; Schiller-Merkens et al.

18:00–19:00: Closing & Good-bye – Informal discussion on lessons learned and the path forward over a (virtual) drink!
Session Time Corridor 5: Saturday, July 10, 07:00 to 12:30, Virtual Conference (EventsAir)