Sub-theme 25: Demand-Side Approaches to Value Creation in Technology Innovation, Entrepreneurship and Strategic Management
Convenors:
Richard Priem, TCU Neeley School of Business, Fort Worth, USA
Gianmario Verona, Bocconi University, Milan, Italy
Session I: Thursday, July 04, 09:00 to 10:30, Decelles, 4th floor, Section Nord, La Tuque
Introductions; The Demand Side & Firm Scope
Chair: Richard Priem, Marc Gruber and Gianmario Verona
Jens Schmidt and Richard Priem
Demand-side complementarties and firm scope
Yasemin Kor and Danchi Tan
Organic and healthy food industry, managerial responsiveness, and corporate acquisitions
Session II: Thursday, July 04, 11:00 to 12:30, Decelles, 4th floor, Section Nord, La Tuque
Entrepreneurial Decisions & Customer Value
Chair: Fabrizio Pini
Emanuela Prandelli, Gianmario Verona and Martina Pasquini
Taking the perspective of the user: Untangling the role of empathy and user knowledge in entrepeneurship research
Guangliang Ye and Jens Schmidt
Colluding with costomers: How increasing customers' bargaining power can affect rivalry, performance and industry structure
Enrico Angioni and Francesca Cabiddu
Beyond entrepreneurial and user innovation: Toward a theory of customership
Session III: Thursday, July 04, 16:00 to 17:30, Decelles, 4th floor, Section Nord, La Tuque
Industry and Firm Dynamics from the Demand Side
Chair: Guangliang Ye
Lalit Manral
An evolutionary model of industrial and firm dynamics: A demand-side analysis
Bilgehan Uzunca and Bruno Cassiman
Entry diversion and submarket industry evolution: Dominance of incumbents, disruption, or isolation?
Christina Kyprianou and Violina Rindova
Demand-driven firm strategies: Value creation in multi-sided platforms
Session IV: Friday, July 05, 09:00 to 10:30, Decelles, 4th floor, Section Nord, La Tuque
Opportunity Identification & Selection Systems
Chair: Yasemin Kor
Ingela Sölvell
Opportunity identification – A behavioral perspective on the management role in the innovation process
Joost Rietveld, Freek Wiewel and Pedro de Faria
Vox populi? The moderating role of network externalities on selection systems in the market for video games
Session V: Friday, July 05, 14:00 to 15:30, Decelles, 4th floor, Section Nord, La Tuque
Demand-side Context & Product Identity
Chair: Jens Schmidt
Raoul C.D. Nacamulli and Fabrizio M. Pini
Business model as storyteller. Exploiting high-context culture as differentiating factor in an Italian retail company: The
Eataly experience
Joost Rietveld, Joseph Lampel and Cristiano Bellavitis
The second time around: Products re-release and resource complementarity in the market for video games
Session VI: Saturday, July 06, 09:00 to 10:30, Decelles, 4th floor, Section Nord, La Tuque
Value Co-creation & Tech Life Cycles
Chair: Christina Kyprianou
Chetan Chawla
Exploring the antecedents of consumer participation in value co-creation: Microfoundations of demand side strategy
Ankush Chopra, Jaegul Lee and Abhijit Guha
The capability-performance relationship over the technology life cycle: Evidence from the U.S. computed tomography industry
Session VII: Saturday, July 06, 11:00 to 12:30, Decelles, 4th floor, Section Nord, La Tuque
Value Networks; New Insights & Directions
Chair: Richard Priem, Marc Gruber, Gianmario Verona
Emanuela Todeva and Bose Edvardsson
Value-network perspective to value management
One paper presentation, then a group discussion of new insights from the sub-theme and new directions for demand-side research